The platforms we work on
SEO clients
Struggling to compete but wondering — "is SEO worth it?" Our clients once were skeptics. Now they're believers.
Businesses who work with us tend to have these things in common:
The challenge
Is your website letting you down?
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Not ranking in Google, but competitors are?
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Generating more spam than leads?
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No one engages with the content?
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Response time is slow, so visitors bounce?
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Traffic and sales have steadily dropped?
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ChatGPT mentions your competitors but not you?
Sound familiar?
SEO is a zero-sum game: for you to win, your competitors must lose. So you need to prioritize, which means doing what only the top 1% do: focus on optimization that matters.
Done right, SEO can double or triple the revenue of a business. But SEO is hard work — and if you haven't been paying attention to the recent firehose of algorithm changes — it's complicated, too. Thanks to the explosive adoption of gen AI and inauthentic content, we’re looking at a very different picture now in organic search. Buyers now shortlist with an AI assistant, verify on Google, and convert later from a branded search. You have to show up at all three steps.
So you can break the budget on SEO tools and muddle through it on your own (with potentially disastrous results), or hire an SEO specialist.
Our organic search, AI search and conversion optimization services aren’t overly complicated, expensive or slow. With more than 10 years navigating algorithm updates and Google whimsy, we know how to optimize where it counts.
AEO / GEO
Is SEO still worth it now that AI does the answering?
Traditional search still drives most clicks, so the fundamentals aren't going anywhere. But more and more, your buyers get their answer from ChatGPT, Perplexity, or Google's AI Overviews before they ever reach your site. One confident recommendation, stitched together from everyone's content. Confident even when it's wrong.
The AI hype merchants would like this to be a revolution, priced accordingly. It isn't. You can hit the majority of your visibility goals with two moves, neither of which requires saying "llms.txt" with a straight face:
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Adapt to modern SEO fundamentals. Clean entities. Answer-first pages a machine can lift whole. One consistent story about you on your site, in your reviews, and across the web.
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Tweak proven SEO tactics to target how AI search actually works. Behind every buyer question, AI runs several searches of its own, called query fan-out, pulls the pages with the clearest evidence, and recommends the brands those sources agree on.
The good news? The same work that wins rankings is the work AI builds answers from. Engines pick brands the way your buyers pick a contractor: they ask around. What the rest of the web says about you counts more than what you say about yourself.
That's the whole of answer engine optimization (AEO) and generative engine optimization (GEO), minus the theater. We aren't proofreaders for machines, and neither are you. The machines aren't the customer. Your buyers are.
We'll pull the unedited answers AI gives about your company. If there's no gap, we'll tell you. Revolutionary, apparently.
Tell Me More About AEO and GEOThe AI Visibility Audit: $2,500 fixed. Two weeks. No retainer.
Search everywhere optimization
We're omnichannel SEO experts.
We're more than just technical geeks; we understand the digital funnel from top to bottom, and how to increase SEO's strategic impact along the way.
SEO focus isn't just about the increasingly fractured search landscape. You have to think beyond Google with search everywhere optimization, which considers the impact of AI answer engines like ChatGPT, Perplexity and Google's AI Overviews, plus forums, social media, and app stores.
Growing market share or raising your brand profile won't come from random checklist-driven tactics; quickly staking a claim to your share of search requires a robust SEO strategy and an outcome-driven approach.
Traction doesn't have to take 6-9 months.
The skeptics will tell you SEO is complex, time-consuming and slow. The "complex" part is true: SEO is a moving target. It's subject to constant change and always adapting to new realities.
But it doesn't have to be slow: foundational principles and a bit of creativity — deployed by battle-tested website optimization specialists — can generate quick wins.
The exception is AI visibility. Models retrain slowly, so the AEO work you do today can take months to surface in answers. One more reason to get the fundamentals right now.
Brands that rank because of us
How good SEO works
We skip the jargon and go straight to ROI.
If your key metrics are traffic, conversions and revenue, do you really care about hreflang, canonicalization, and viewport tags? Or would you prefer actionable guidance about how to outrank your competitors, optimize user experience, and consistently improve how you attract and convert visitors over time?
No wondering. See the business impact for yourself.
We’re big on data visualization and dashboards, where you'll see if the SEO efforts are actually working. You won't have to take our word for it: you'll get an easy-to-understand, always-accessible dashboard that shows exactly what's happening at any time, including where your brand shows up in AI answers, and where it doesn't. You can't improve what you don't measure.
Custom SEO strategy and playbooks. No generic, tool- or AI-generated audits.
What good is a 210-point technical audit checklist, except to send you down a rabbit hole of issues that have no impact? The same goes for llms.txt files and schema bolted on for its own sake. We don't sell theater. Done right, SEO + AEO can help capture demand. We'll show you how to increase visibility and share of search, optimize content for conversions, and remove checkout friction on the order page: tactics that actually move the needle.
Pinpoint areas of opportunity and threat. Leapfrog your competitors.
The quickest way to improve your results is to understand what's working for your competitors, then do it better. We'll advise you on product, user experience or content gaps, whether they're aggressively building backlinks, which of them AI already recommends when your buyers ask, and how you can gain a sustainable edge.
SEO-optimized websites
It's time your website started paying for itself.
We believe big brands and enterprise websites have an unfair search advantage. That’s why we work with small to midsize businesses, marketing agencies, and private equity firms who want to outrank, outsell, and outshine their competition.
Improving your online ranking needs more than just best practice; you need skilled SEO consultants who know which unique levers to pull to influence success. When we optimize your website for search and conversions:
More visitors will find your pages in search results.
Post-pandemic buyers hate being sold to. They ignore ads, block emails, and are skeptical of "influencers." But they use search engines to find things and buy things. All. The. Time. We'll tell them you exist, and make sure they can find you.
More qualified traffic will arrive (and stay!) on your pages.
SEO is constantly changing, and Google shifts the goalposts with every algorithm update. By focusing on search intent (why people search) and optimizing topical keywords and phrases, we'll drive more relevant traffic to your site.
More sites will link to your pages, which increases credibility and prompts Google to rank you higher.
Does your content just rehash what everyone else already said? Or worse, did you use generative AI to churn out generic content that doesn't connect with any audience? It's no time for shrinking violets; branding, social influence and authenticity gets you noticed. We'll make sure what you have to say is unique and helpful, and optimized to amplify it.
More visibility means more clicks and views.
You could probably guess that more than 75% of searchers don't make it past Google's first page. But did you know that the Top 5 organic results on Page One claim more than 75% of all the clicks? When you rank higher on Google, more visitors click through to your website, which leads to even higher rankings and more traffic.
More visitors will convert to buyers.
SEO is more than just a top-of-funnel (TOFU) traffic driver. Qualified traffic and an enhanced user experience lead to higher conversion rates. When users search for specific products or services and find your site, they are typically further down the purchase funnel and more ready to buy.
Our services
High Impact, High ROI and Zero Retainers.
Call us controversial, but monthly retainers aren't always the best use of limited funds. We're not advocating for SEO as a one-and-done solution; continuous improvement is always the best approach. But once the heavy lifting is done, there's a lot that small and midsize business owners can maintain in-house with personalized guidance and occasional tune-ups.
But you must do something. SEO is not getting cheaper or easier. The longer you leave it, the more the competition gets ahead. In-depth audits focused on SEO, AI search (AEO/GEO), or a blend of the two. Choose one of our SEO + AEO packages or ask for a custom statement of work.
Popular SEO + AEO Packages
Traffic Drop Audit & Recovery
When traffic drops, diagnosis is critical: it can be anything from malware to algorithm updates or site migration errors. We'll find the source so you can respond rapidly and restore traffic and sales.
starting at $3,000
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Root cause analysis
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Technical analysis
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Traffic analysis
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Keyword analysis
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Content analysis
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Link analysis
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Full traffic and ranking loss insights: find out exactly where all the losses have occurred and why
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Video screen shares that walk you through the highlights and lowlights
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Immediate actionable recommendations to begin the recovery, including a full remediation table that you (or we) can execute to repair the damage and work to restore the results
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One-hour phone consultation
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AI Visibility Audit
Your buyers ask ChatGPT, Perplexity and Google who to trust. We run 40 to 60 of their real questions across five AI platforms and show you, unedited, whether the answer is you or a competitor.
$2,500 fixed
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Presence: do you appear when buyers ask by product, spec or category
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Accuracy: how each model describes you, and what it gets wrong
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Share of answer: which competitor owns the answers you should own
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Entity clarity: can the models tell your company, parent and products apart
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Quotable proof: are your specs, certifications and case studies structured so machines can cite them
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The raw prompt log: every question, every answer, all five platforms
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An inventory of what AI gets wrong about you, ranked by damage
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A 90 day fix plan you can run in-house, hand to your agency, or hire us for
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Video screen share that walks you through the highlights and lowlights
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One-hour phone consultation
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Website Health Blueprint
A no-nonsense, holistic analysis of your website's current visibility, performance and ranking, with a realistic strategic and tactical plan to organically increase traffic and sales.
starting at $1,500
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SEO strategy
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Site performance
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User experience
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Multimodal content
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On-Page and Off-Page factors
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Conversion optimization
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Complete findings report with data you can visualize (and understand)
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Video screen shares that walk you through the highlights and lowlights
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Recommendations punch list with detailed, actionable guidance
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SEO strategy blueprint for how to grow your organic search
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One-hour phone consultation
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Frequently Asked Questions
We ♥ transparency. Ask away.
No, free SEO audits are a scam designed to scare and manipulate you with red alerts and intimidating charts that are typically 100% false. No one does strategic planning, audience research, keyword analysis, location targeting, etc. for free. All of our work is customized to the individual client, and we only use external tools to facilitate and expedite a thorough website analysis. Here's what John Mueller, Google's search liaison team leader, says about free audits, "Any SEO tool will spit out 10s or 100s of "recommendations," most of those are going to be irrelevant to your site's visibility in search. Finding the items that make sense to work on takes experience." The same goes for free AI visibility scores.
No, and you should never engage an SEO who does. The only guarantee we make is that we will use our 10+ years of expertise and every tool and technique available to set your website up for maximum revenue generation.
No, we do not compete on price. Our thorough, custom blueprints, roadmaps, and playbooks are fairly priced to offer an affordable advanced SEO consulting service to small and midsize businesses.
The ideal time to bring an SEO expert on board is during the planning stages of a site redesign or when preparing to launch a new website. By prioritizing SEO early, you can create a website that is inherently search engine-friendly, potentially saving time and money on future optimizations. Sam Underwood, a UK ecommerce SEO consultant once said, "Keep SEOs involved when redesigning a site. If you involve them at the end, be prepared to do work twice."
We primarily work with small to midsize businesses, marketing agencies, and private equity firms in a variety of industries. The bulk of our vertical market expertise is in B2B: cybersecurity, SaaS, software development, BPO; B2C and DTC eCommerce: consumer electronics, beauty, fashion and apparel; B2B eCommerce: pharmaceutical, industrial; Medical; Health and Wellness; and Fintech.
Since we allocate resources and workflow based on project commitments, payment is required in advance. All payments are securely encrypted and processed through Stripe. Available payment methods include: Apple Pay, Google Pay, ACH Direct Debit, Mastercard, VISA, American Express, Discover, and AfterPay/ClearPay (Buy Now, Pay Later in 4 interest-free installments). All payments are non-creditable and non-refundable. Buy Now, Pay Later obligations are non-cancelable.
No. The AI assistants are built on the same foundation Google rewards: a clear entity, facts that are structured so machines can quote them, and third-party sources that back you up. What changes is the scorecard. We measure whether you rank and whether you get named, and we treat that as one strategy with two report cards, not two retainers. We aren't proofreaders for machines; we make your best facts citable, and the machines follow.
Because rankings are your claim, and an AI answer is a synthesis of everyone's claims. The models weigh structure and outside corroboration more than your own site, so companies with page-one rankings routinely get skipped or described wrong. The AI Visibility Audit shows you the gap between the two in your buyers' own questions.
It depends on what's broken. Fixes to how your entity and facts are structured tend to show up first, once the models re-crawl. Anything that relies on other sites corroborating you takes longer, and the models refresh on their own schedules, not ours. We re-run the same buyer questions after the work and show you the before and after, rather than promising a date.
No. You get the raw prompt log and the plan, and you can run it in-house or hand it to your current agency. If you want us to do the fix work, the audit fee is credited toward that project within 30 days. Zero retainers is on the home page three times because we mean it.
You may have put SEO on the back burner, but your competitors haven't
Let's make your website the golden goose you always knew it could be. Let's TalkYou may have put SEO on the back burner, but your competitors haven't
Let's make your website the golden goose you always knew it could be.
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Chat With Us
Our friendly team is here to help
hello@theoagseo.com
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Office
Come say hello at our office HQ
11400 West Olympic Blvd, Suite 200, Los Angeles, CA 90064
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Phone
Mon-Fri, 7am to 8pm
(213) 224-1748