Decorative Dots
local seo playbook

Local SEO Playbook

The Local SEO Playbook is for businesses who want to increase their visibility in specific target markets, whether local or nearby.

72% of consumers say search is their first choice to find information on local merchants. By incorporating the specific search terms and phrases commonly used by people in each region you’re targeting, you can optimize your content to rank higher in local search results.

What You Get

Local SEO isn’t just for restaurants and plumbers. Google puts a high priority on businesses who have robust Google Business Profiles with multiple positive, recent reviews, and elevates their websites in search. This can give even national businesses a search boost for nearby audiences.

Manual Custom Report

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    Complete evaluation of your current local visibility profile and a findings report with data you can visualize (and understand)
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    Video screen shares that walk you through the highlights and lowlights
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    We'll properly set up the Google, Bing, and Yelp profiles, then provide a recommendations punch list with detailed, actionable guidance so you can maintain the momentum
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    One hour phone consultation where you can ask follow-up questions

What We Evaluate

Local Keyword Analysis

Basic
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    Localized keywords reflecting proximity, relevance, prominence
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    Localized title, meta & alt tags

Business Profile Signals

Basic
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    Google My Business
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    Bing Places for Business
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    Yelp for Business

Link Signals

Basic
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    Backlinks relevant to location and industry
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    Citations

Review Signals

Basic
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    Google reviews
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    Yelp reviews
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    Relevant citation reviews

Competitor Landscape

Advanced
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    Benchmark up to 3 competitors
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    Local ranking, rich snippets & knowledge panels
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    Brand equity, authority and recognition
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    Social media signals

Pricing

Our pricing is designed to be affordable for small-to-midsize businesses with 1 to 5 nearby locations. Nothing about our services is standard or cookie cutter. Our blueprints, roadmaps and playbooks are highly personalized and specific to your business profile, industry or niche.

Basic

$875

One-Time Payment**
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    Delivery timeline: 10-14 days
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    Pricing based on a business with 1 to 5 nearby locations*
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    We require access to your:
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      Google Business Profile
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      Bing Places for Business
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      Yelp for Business
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      Google Search Console
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      Google Analytics 4
    Purchase Now

Advanced

$1,250

One-Time Payment**
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    Includes all Basic elements plus Advanced elements
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    Delivery timeline: 14-18 days
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    Pricing based on a business with 1 to 5 nearby locations*
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    We require access to your:
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      Google Business Profile
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      Bing Places for Business
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      Yelp for Business
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      Google Search Console
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      Google Analytics 4
    Purchase Now

* More than 5 nearby locations may require a custom quote.

** Since we allocate resources and workflow based on project commitments, payment is required in advance. All payments are securely encrypted and processed through Stripe. Available payment methods include: Apple Pay, Google Pay, ACH Direct Debit, Mastercard, VISA, American Express, Discover, and AfterPay/ClearPay (Buy Now, Pay Later in 4 interest-free installments). All payments are non-creditable and non-refundable. Buy Now, Pay Later obligations are non-cancelable.